1. Its new and cheap.
Businesses should take advantage of Medium now since its still new, free, and gaining popularity. The founders are planning on monetizing the site via advertisements soon. Companies that use the website now can develop a strong prescence so they will not have to depend on ads later. This option will save companies a lot of money.
2. Customer Interaction
Companies can utilize medium’s collaborative features to get to know their customer base. Healthy customer communication results in increased satisfaction and loyalty.
3. Product Exposure
Medium attracts people that love to read. The website is an excellent place for firms to educate current and propspective customers on products and services.
Check out this article to learn more about the benefits of marketing on blogs.