On Gartner’s Hype Cycle, the self-publishing platform, Medium is in the plateau of productivity stage. Self-publishing (blogging) websites have reached maturity due to mainstream adoption. It did not take long for blogging to reach maturity.
“Somewhere around 2005, blogging went crazy. It caught the attention of the mainstream media and garnered a lot of breathless press, with various bloggers becomes mini-celebs. The gold rush began as people assumed that anyone could start a blog and get rich quick. But by 2008, blogging had lost its lustre.”
Sue Charman-Anderson, Forbes Contributer
Even at maturity, blogging is still very popular (see stats below). There are dozens of blogging websites but Medium’s unique features set it a part. To learn more about the Gartner Hype Cycle and current blogging statistics visit gartner.com and socialmediatoday.com.