1. Its new and cheap.
Businesses should take advantage of Medium now since its still new, free, and gaining popularity. The founders are planning on monetizing the site via advertisements soon. Companies that use the website now can develop a strong prescence so they will not have to depend on ads later. This option will save companies a lot of money.
2. Customer Interaction
Companies can utilize medium’s collaborative features to get to know their customer base. Healthy customer communication results in increased satisfaction and loyalty.
3. Product Exposure
Medium attracts people that love to read. The website is an excellent place for firms to educate current and propspective customers on products and services.
Check out this article to learn more about the benefits of marketing on blogs.
I think Medium is a great website because it caters to people that want to share in-depth, well articulated written works. The majority of self-publishing and blogging websites do not focus on content. People are not writing thought provoking stories and ideas. They are posting pictures and videos which takes the focus off of the words. I feel that today words come second to illustration and videos.
Medium is a place where people who love reading a writing do not have to deal with all the clutter that excessive pictures, videos, and widgets create. The website has a simple design just like books. I love the design because it helps inspire you to create, which is great when you are trying to overcome writer’s block.
Even though its still in the entry level stages, I think Medium will be successful. Watch what the co-founder, Evan Williams had to say about the website below.
Another one of Medium’s competitors is WordPress. WordPress is a global content management system. In 2012, the site was on 72.4 million websites, which makes it the most widely used CMS in the world. Its used by 14 percent of the 1 million largest websites in the world, including Forbes, Yahoo, and CNN. It is also the CMS with the highest market share of about 53.8 percent, compared to Joomla’s 9.2 percent and Druplas 6.7%.
WordPress has been translated into over 73 languages in order to accommodate its diverse users. The website is continuously updated by hundreds of volunteer web specialists around the world.
Want to learn more interesting facts about WordPress? Well, start browsing!
One of Medium’s competitors is Tumblr, a micro-blogging website.
1. 120,000 Average Daily Sign-Ups
2. 168.4 million blogs
3. 64 million monthly US visitors
4. 13 languages available to users
5. 74.7 billion posts
6. 222 employees
7. 61% of US teens (age 13-19) consider Tumblr their favorite social network.
8. 50% of users use the mobile app
9. 1.17 billion weekly page views
10. 199.1 million monthly visitors from around the world.
View more information about Tumblr here.
On Gartner’s Hype Cycle, the self-publishing platform, Medium is in the plateau of productivity stage. Self-publishing (blogging) websites have reached maturity due to mainstream adoption. It did not take long for blogging to reach maturity.
“Somewhere around 2005, blogging went crazy. It caught the attention of the mainstream media and garnered a lot of breathless press, with various bloggers becomes mini-celebs. The gold rush began as people assumed that anyone could start a blog and get rich quick. But by 2008, blogging had lost its lustre.”
Sue Charman-Anderson, Forbes Contributer
Even at maturity, blogging is still very popular (see stats below). There are dozens of blogging websites but Medium’s unique features set it a part. To learn more about the Gartner Hype Cycle and current blogging statistics visit gartner.com and socialmediatoday.com.