marketing

A Few Benefits of Marketing on Medium

1. Its new and cheap.

Businesses should take advantage of Medium now since its still new, free, and gaining popularity. The founders are planning on monetizing the site via advertisements soon. Companies that use the website now can develop a strong prescence so they will not have to depend on ads later. This option will save companies a lot of money.

2. Customer Interaction

Companies can utilize medium’s collaborative features to get to know their customer base. Healthy customer communication results in increased satisfaction and loyalty.

3. Product Exposure

Medium attracts people that love to read. The website is an excellent place for firms to educate current and propspective customers on products and services.

 

Check out this article to learn more about the benefits of marketing on blogs.

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Marketing on Medium

Medium will be a great marketing tool because it will allow companies to interact with customers and potential customers. Unlike other social networks, medium offers a variety of features before and after you publish posts. Companies will be able to get a lot of feedback on their products, brands, and major decisions from customers and professionals.

The best part is that the feedback will be in depth and meaningful unlike on other social media sites. The users on medium enjoy writing and reading so companies can count on their target audience reading and responding to their posts. Plus, marketers will not have to summarize product and company updates in short posts. On Medium, marketers can talk in-depth about their brands.