The social media platform, Medium, has a bright future a head of it. In February 2014, the site received its first major external investment of $25 million dollars from Greylock Partners. Now Google Ventures and dozens of individuals are investing into the website. Investors are confidant that Medium will achieve its goal of reinventing the blog as a storytelling platform.
Medium has a large chance of being the next great social media site because its founders created Blogger and Twitter. Those two social media sites had a major impact on how people communicate. The founders created Medium in order to impact how people communicate again.
“Storytelling is a very powerful element of humankind. If we can improve and somehow move forward the way people share their stories and ideas, we think that can be pretty important.”
Evan Williams, Medium Co-Founder
Start sharing your stories today at Medium.com!
Medium will be a great marketing tool because it will allow companies to interact with customers and potential customers. Unlike other social networks, medium offers a variety of features before and after you publish posts. Companies will be able to get a lot of feedback on their products, brands, and major decisions from customers and professionals.
The best part is that the feedback will be in depth and meaningful unlike on other social media sites. The users on medium enjoy writing and reading so companies can count on their target audience reading and responding to their posts. Plus, marketers will not have to summarize product and company updates in short posts. On Medium, marketers can talk in-depth about their brands.
Medium was created to eliminate the need for bloggers to also be marketers. The website focuses on delivering great stories and ideas which will make a large impact on people’s lives. It markets for you because it creates a list of posts that are relevant to you. Those posts are from all the people in your target audience. The website is still in its beginning stages so the number of features and availability is low. However, the site has been recieving a lot of positive reviews from writers.
“For a vast majority of people, Medium will have a higher return-on-investment for writing than one’s own blog”
Evan Williams, Medium Co-Founder
Feel free to share you thoughts about Medium in the comments section.
I think Medium is a great website because it caters to people that want to share in-depth, well articulated written works. The majority of self-publishing and blogging websites do not focus on content. People are not writing thought provoking stories and ideas. They are posting pictures and videos which takes the focus off of the words. I feel that today words come second to illustration and videos.
Medium is a place where people who love reading a writing do not have to deal with all the clutter that excessive pictures, videos, and widgets create. The website has a simple design just like books. I love the design because it helps inspire you to create, which is great when you are trying to overcome writer’s block.
Even though its still in the entry level stages, I think Medium will be successful. Watch what the co-founder, Evan Williams had to say about the website below.
The publishing platform, Medium allows writers to share their stories and readers to get lost in them. The website is special because it allows writers to collaborate. Users can give and receive feedback on everything posted, unless the author makes their work private.
“Medium is designed to allow people to choose the level of contribution they prefer. We know that most people, most of the time, will simply read and view content, which is fine. If they choose, they can click to indicate whether they think something is good, giving feedback to the creator and increasing the liklihood others will see it” Evan Williams, Medium Creator
Start collaborating & creating today at medium.com.