marketing

Marketing on Medium

Medium will be a great marketing tool because it will allow companies to interact with customers and potential customers. Unlike other social networks, medium offers a variety of features before and after you publish posts. Companies will be able to get a lot of feedback on their products, brands, and major decisions from customers and professionals.

The best part is that the feedback will be in depth and meaningful unlike on other social media sites. The users on medium enjoy writing and reading so companies can count on their target audience reading and responding to their posts. Plus, marketers will not have to summarize product and company updates in short posts. On Medium, marketers can talk in-depth about their brands.

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The Story Behind Medium

medium4(medium.com)

Medium was created to eliminate the need for bloggers to also be marketers. The website focuses on delivering great stories and ideas which ¬†will make a large impact on people’s lives. It markets for you because it creates a list of posts that are relevant to you. Those posts are from all the people in your target audience. The website is still in its beginning stages so the number of features and availability is low. However, the site has been recieving a lot of positive reviews from writers.

“For a vast majority of people, Medium will have a higher return-on-investment for writing than one’s own blog”

Evan Williams, Medium Co-Founder

Feel free to share you thoughts about Medium in the comments section.