Medium will be a great marketing tool because it will allow companies to interact with customers and potential customers. Unlike other social networks, medium offers a variety of features before and after you publish posts. Companies will be able to get a lot of feedback on their products, brands, and major decisions from customers and professionals.
The best part is that the feedback will be in depth and meaningful unlike on other social media sites. The users on medium enjoy writing and reading so companies can count on their target audience reading and responding to their posts. Plus, marketers will not have to summarize product and company updates in short posts. On Medium, marketers can talk in-depth about their brands.